{"id":734,"date":"2011-01-25T21:50:00","date_gmt":"2011-01-25T12:50:00","guid":{"rendered":"https:\/\/blog.proconcept.co.jp\/wordpress\/?p=734"},"modified":"2020-04-22T15:26:15","modified_gmt":"2020-04-22T06:26:15","slug":"post_512","status":"publish","type":"post","link":"https:\/\/blog.proconcept.co.jp\/?p=734","title":{"rendered":"\u4ed8\u7b8b\u7d19\u30e1\u30e2\u306e\u884c\u304d\u5148"},"content":{"rendered":"

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\u300c\u4ed8\u7b8b\u7d19\u304c\u3044\u3063\u3071\u3044\u8cbc\u3063\u3066\u3042\u308b\u72b6\u614b\u300d\u306b\u826f\u3044\u3082\u60aa\u3044\u3082\u306a\u3044\u3002\u305d\u306e\u72b6\u614b\u306f\u4fa1\u5024\u5224\u65ad\u3068\u7121\u7e01\u306e\u73fe\u8c61\u306b\u3059\u304e\u306a\u3044\u3002\u3082\u3057\u7121\u7406\u306b\u3067\u3082\u610f\u5473\u3092\u898b\u3044\u51fa\u305d\u3046\u3068\u3059\u308b\u306a\u3089\u3001\u3069\u3061\u3089\u304b\u3068\u8a00\u3048\u3070\u597d\u307e\u3057\u304f\u306a\u3044\u3053\u3068\u304c\u4e00\u70b9\u3060\u3051\u3042\u308b\u3002\u305d\u308c\u306f\u3001\u3053\u3053\u307e\u3067\u66f8\u3044\u3066\u304d\u3066\u3082\u306a\u304a\u3001\u982d\u306e\u4e2d\u306f\u4e00\u884c\u30e1\u30e2\u306e\u4ed8\u7b8b\u7d19\u3067\u6ea2\u308c\u8fd4\u3063\u3066\u3044\u3066\u3001\u4f55\u3092\u66f8\u3053\u3046\u3068\u3057\u3066\u3044\u308b\u306e\u304b\u672a\u3060\u306b\u5b9a\u307e\u3063\u3066\u3044\u306a\u3044\u3053\u3068\u3060\u3002\u30ab\u30aa\u30b9\u306e\u4e2d\u304b\u3089\u30ab\u30aa\u30b9\u3092\u5ba5\u306a\u3060<\/rt><\/ruby>\u3081\u308b\u8853\u306f\u751f\u307e\u308c\u3066\u3053\u306a\u3044\u3002\u30ab\u30aa\u30b9\u306e\u72b6\u614b\u306f\u5916\u90e8\u304b\u3089\u306e\u5f37\u3044\u523a\u6fc0\u304b\u3001\u3042\u308b\u3044\u306f\u5916\u90e8\u306b\u5bfe\u3059\u308b\u57f7\u62d7\u306a\u50cd\u304d\u304b\u3051\u306b\u3088\u3063\u3066\u306e\u307f\u79e9\u5e8f\u3078\u3068\u5411\u304b\u3046\u3002<\/span><\/p>\n

\u8003\u3048\u305f\u3044\u30fb\u6df1\u3081\u305f\u3044\u30fb\u5e83\u3052\u305f\u3044\u30c6\u30fc\u30de\u304c\u5c71\u307b\u3069\u3042\u3063\u3066\u3001\u601d\u8003\u30fb\u6df1\u8015\u30fb\u5c55\u958b\u3078\u306e\u610f\u6b32\u3082\u6307\u5411\u6027\u3082\u5f37\u3044\u306e\u3060\u304c\u3001\u4f55\u304b\u3089\u624b\u3092\u3064\u3051\u3066\u4f55\u3068\u4f55\u3092\u95a2\u9023\u3065\u3051\u3066\u3044\u304f\u304b\u304c\u3088\u304f\u898b\u3048\u306a\u3044\u3002\u8ab0\u3082\u304c\u8eab\u306b\u899a\u3048\u304c\u3042\u308b\u306f\u305a\u3002\u62b1\u3048\u3066\u3044\u308b\u3059\u3079\u3066\u306e\u30c6\u30fc\u30de\u306b\u3064\u3044\u3066\u3001\u6d45\u702c\u3067\u900d\u9065\u3057\u3066\u3044\u308b\u6642\u9593\u304c\u5ef6\u3005\u3068\u7d9a\u304f\u306e\u3060\u3002\u7e70\u308a\u8fd4\u3059\u304c\u3001\u305d\u308c\u3067\u3082\u3053\u3053\u306b\u826f\u3057\u60aa\u3057\u306a\u3069\u306a\u3044\u3002\u306a\u305c\u306a\u3089\u3001\u4e00\u5bf8\u5148\u306f\u95c7\u304b\u3082\u3057\u308c\u306a\u3044\u304c\u3001\u8996\u754c\u306e\u958b\u3051\u305f\u773a\u671b\u70b9\u304b\u3082\u3057\u308c\u306a\u3044\u304b\u3089\u3067\u3042\u308b\u3002<\/span><\/p>\n

\n

\u79e9\u5e8f\u3078\u5411\u304b\u3046\u4e00\u3064\u306e\u65b9\u6cd5\u306f\u3001\u4e00\u679a\u306e\u4ed8\u7b8b\u7d19\u3060\u3051\u3092\u5076\u767a\u7684\u306b\u53d6\u308a\u4e0a\u3052\u3066\u3001\u4ed6\u3092\u898b\u3048\u306a\u3044\u3068\u3053\u308d\u306b\u683c\u7d0d\u3057\u3066\u3057\u307e\u3046\u3053\u3068\u3067\u3042\u308b\u3002\u4eca\u65e5\u306e\u3068\u3053\u308d\u3001\u3053\u3046\u3057\u3066\u624b\u5143\u306b\u6b8b\u3063\u305f\u306e\u304c\u300c\u4e8b\u696d\u306e\u76ee\u7684\u3001\u9867\u5ba2\u306e\u5275\u9020\u300d\u3068\u3044\u3046\u30e1\u30e2\u3067\u3042\u308b\u3002\u30d4\u30fc\u30bf\u30fc\u30fb\u30c9\u30e9\u30c3\u30ab\u30fc\u306e\u3042\u307e\u308a\u306b\u3082\u6709\u540d\u306a\u6b21\u306e\u7b87\u6240\u304c\u3001\u3053\u306e\u4ed8\u7b8b\u7d19\u30e1\u30e2\u306e\u767a\u7aef\u306b\u306a\u3063\u3066\u3044\u308b\u3002<\/span><\/p>\n

If we want to know what a business is we have to start with its purpose. And its purpose must lie outside of the business itself. In fact, it must be in society since a business enterprise is an organ of society. There is only one valid definition of business purpose: to create a customer.<\/span> \uff08\u2026\u2026\uff09
\n<\/span>\u300c\u4e8b\u696d\u3068\u306f\u4f55\u304b\u3092\u77e5\u308d\u3046\u3068\u3059\u308c\u3070\u3001\u307e\u305a\u4e8b\u696d\u76ee\u7684\u304c\u51fa\u767a\u70b9\u306b\u306a\u308b\u3002\u3057\u304b\u3082\u3001\u4e8b\u696d\u76ee\u7684\u306f\u4e8b\u696d\u305d\u308c\u81ea\u4f53\u306e\u5916\u90e8\u306b\u898b\u51fa\u3055\u306d\u3070\u306a\u3089\u306a\u3044\u3002\u5b9f\u969b\u3001\u4f01\u696d\u306f\u793e\u4f1a\u306e\u4e00\u5668\u5b98\u3067\u3042\u308b\u304b\u3089\u3001\u4e8b\u696d\u76ee\u7684\u306f\u793e\u4f1a\u306b\u3042\u3063\u3066\u3057\u304b\u308b\u3079\u304d\u3060\u3002\u552f\u4e00\u59a5\u5f53\u306a\u4e8b\u696d\u76ee\u7684\u306e\u5b9a\u7fa9\u306f\u9867\u5ba2\u306e\u5275\u9020\u3067\u3042\u308b\u300d\uff08\u62d9\u8a33\uff09<\/span><\/p>\n

\u4e8b\u696d\u76ee\u7684\u304c\u9867\u5ba2\u306e\u5275\u9020\u3067\u3042\u308a\u3001\u305d\u308c\u304c\u3059\u3079\u3066\u3067\u6700\u7d42\u76ee\u7684\u3067\u3042\u308b\u3068\u3044\u3046\u8b70\u8ad6\u3092\u3001\u3044\u308d\u3093\u306a\u6a5f\u4f1a\u306b\u8033\u306b\u3057\u3066\u304d\u305f\u3002\u3057\u304b\u3057\u3001\u76ee\u7684\u3068\u624b\u6bb5\u304c\u3042\u308b\u6642\u3001\u306a\u305c\u76ee\u7684\u306e\u307b\u3046\u304c\u624b\u6bb5\u3088\u308a\u3082\u91cd\u8981\u306a\u306e\u304b\u3092\u8aac\u660e\u3067\u304d\u305f\u4eba\u306f\u3044\u306a\u3044\u3002\u3053\u306e\u30c9\u30e9\u30c3\u30ab\u30fc\u306e\u8aac\u3092\u5f15\u304f\u4eba\u305f\u3061\u306f\u3001\u4e8b\u696d\u76ee\u7684\u304c\u9867\u5ba2\u306e\u5275\u9020\u306b\u3042\u308b\u306e\u3060\u304b\u3089\u300c\u305d\u308c\u304c\u4e00\u756a\u91cd\u8981\u3060\u300d\u3068\u3001\u3042\u307e\u308a\u306b\u3082\u77ed\u7d61\u7684\u306a\u306e\u3067\u3042\u308b\u3002\u4eba\u751f\u306e\u6700\u9ad8\u5584\u3067\u3042\u308a\u6700\u7d42\u76ee\u7684\u3092\u300c\u5e78\u798f\u300d\u3060\u3068\u3059\u308b\u6642\u3001\u305d\u306e\u5e78\u798f\u306b\u8fd1\u3065\u304f\u884c\u7a0b\u3084\u624b\u6bb5\u3092\u91cd\u8981\u5ea6\u3067\u4e0b\u4f4d\u306b\u898b\u7acb\u3066\u3066\u3088\u3044\u306e\u304b\u3002\u30ce\u30fc\u3067\u3042\u308b\u3002\u4e0a\u8a18\u306e\u6587\u7ae0\u304b\u3089\u4e09\u3001\u56db\u6bb5\u843d\u5f8c\u306b\u66f8\u304b\u308c\u3066\u3044\u308b\u6b21\u306e\u6587\u7ae0\u3068\u4f75\u305b\u3066\u8003\u3048\u3066\u307f\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002<\/span><\/p>\n

Because it is its purpose to create a customer, any business enterprise has two\u2015\u2015and only two\u2015\u2015basic functions: marketing and innovation.<\/span>
\n<\/span>\u300c\u4e8b\u696d\u306e\u76ee\u7684\u306f\u9867\u5ba2\u306e\u5275\u9020\u3067\u3042\u308b\u304b\u3089\u3001\u3044\u304b\u306a\u308b\u4f01\u696d\u3082\u4e8c\u3064\u306e\u3001\u305f\u3063\u305f\u4e8c\u3064\u306e\u57fa\u672c\u7684\u306a\u6a5f\u80fd\u3092\u6301\u3064\u3053\u3068\u306b\u306a\u308b\u3002\u3059\u306a\u308f\u3061\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u3067\u3042\u308b\u300d\uff08\u62d9\u8a33\uff09<\/span><\/p>\n

\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u3068\u3044\u3046\u6a5f\u80fd\u306b\u3088\u3063\u3066\u9867\u5ba2\u306e\u5275\u9020\u3078\u3068\u5411\u304b\u3046\u2026\u2026\u3053\u308c\u304c\u4e8b\u696d\u306a\u306e\u3060\u3068\u3044\u3046\u308f\u3051\u3067\u3042\u308b\u3002\u4e00\u70b9\u6ce8\u76ee\u305b\u306d\u3070\u306a\u3089\u306a\u3044\u306e\u306f\u3001\u9867\u5ba2\u306e\u5275\u9020\u306e\u300c\u9867\u5ba2\u300d\u304c\u539f\u6587\u3067\u306f“a customer”<\/span>\u3068\u300c\u4e00\u9867\u5ba2\u300d\u306b\u306a\u3063\u3066\u3044\u308b\u70b9\u3067\u3042\u308b\u3002\u6c7a\u3057\u3066\u96c6\u5408\u540d\u8a5e\u3067\u306f\u306a\u3044\u3002\u30c9\u30e9\u30c3\u30ab\u30fc\u306b\u4e0e\u3059\u308b\u304b\u305d\u3046\u3067\u306a\u3044\u304b\u306e\u524d\u306b\u3001\u304d\u3061\u3093\u3068\u89e3\u91c8\u3060\u3051\u306f\u3057\u3066\u304a\u304d\u305f\u3044\u3082\u306e\u3060\u3002\u3053\u306e\u5148\u3044\u304f\u3089\u66f8\u3044\u3066\u3082\u4e00\u6669\u3067\u7b54\u3048\u304c\u51fa\u308b\u308f\u3051\u3067\u3082\u306a\u3044\u306e\u3067\u3053\u3053\u3067\u30d4\u30ea\u30aa\u30c9\u3002\u7d9a\u304d\u306f\u3044\u305a\u308c\u53d6\u308a\u4e0a\u3052\u308b\u304c\u3001\u30d3\u30b8\u30cd\u30b9\u30de\u30f3\u306a\u3089\u6687\u306a\u6298\u308a\u306b\u4e00\u8003\u3059\u308b\u4fa1\u5024\u304c\u3042\u308b\u3068\u601d\u3046\u3002<\/span><\/p>\n

\n

\u8133\u5185\u304c\u53ce\u62fe\u4e0d\u80fd\u306b\u306a\u3063\u305f\u3089\u3001\u3068\u308a\u3042\u3048\u305a\u4e0a\u8a18\u306e\u3088\u3046\u306b\u66f8\u3044\u3066\u307f\u308b\u3053\u3068\u3067\u3042\u308b\u3002\u4f55\u3082\u3057\u306a\u3044\u3088\u308a\u3082\u304d\u3063\u3068\u5c11\u3057\u306f\u898b\u6674\u3089\u3057\u304c\u3088\u304f\u306a\u308b\u306f\u305a\u3060\u304b\u3089\u3002<\/span><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

\u3044\u308d\u3044\u308d\u3068\u81ea\u554f\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u304a\u3073\u305f\u3060\u3057\u3044\u3002\u554f\u308f\u308c\u3066\u3044\u308b\u3053\u3068\u3082\u591a\u6570\u3001\u3053\u3053\u306b\u4f9d\u983c\u3055\u308c\u3066\u3044\u308b\u30c6\u30fc\u30de\u304c\u4e0a\u4e57\u305b\u3055\u308c\u3066\u3001\u5c11\u3005\u53ce\u62fe\u304c\u3064\u304b\u306a\u304f\u306a\u3063\u3066\u3044\u308b\u3002\u304b\u3068\u8a00\u3063\u3066\u3001\u5fd9\u3057\u304f\u306a\u3063\u305f\u308a\u614c\u305f\u3060\u3057\u304f\u306a\u3063\u305f\u308a\u6c17\u304c\u6025\u3044\u305f\u308a\u3057\u3066\u3044\u308b\u308f\u3051\u3067\u306f\u306a\u3044\u3002\u305f\u3060 … \u7d9a\u304d\u3092\u8aad\u3080 \u4ed8\u7b8b\u7d19\u30e1\u30e2\u306e\u884c\u304d\u5148<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_wp_rev_ctl_limit":""},"categories":[16],"tags":[2712,35,2707,49,2710,2706,2708,2709,2705,755,2711],"class_list":["post-734","post","type-post","status-publish","format-standard","hentry","category-memorandom-at-random","tag-a-customer","tag-35","tag-2707","tag-49","tag-2710","tag-2706","tag-2708","tag-2709","tag-2705","tag-755","tag-2711"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.proconcept.co.jp\/index.php?rest_route=\/wp\/v2\/posts\/734","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.proconcept.co.jp\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.proconcept.co.jp\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.proconcept.co.jp\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.proconcept.co.jp\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=734"}],"version-history":[{"count":0,"href":"https:\/\/blog.proconcept.co.jp\/index.php?rest_route=\/wp\/v2\/posts\/734\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.proconcept.co.jp\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=734"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.proconcept.co.jp\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=734"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.proconcept.co.jp\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=734"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}