{"id":734,"date":"2011-01-25T21:50:00","date_gmt":"2011-01-25T12:50:00","guid":{"rendered":"https:\/\/blog.proconcept.co.jp\/wordpress\/?p=734"},"modified":"2020-04-22T15:26:15","modified_gmt":"2020-04-22T06:26:15","slug":"post_512","status":"publish","type":"post","link":"https:\/\/blog.proconcept.co.jp\/?p=734","title":{"rendered":"\u4ed8\u7b8b\u7d19\u30e1\u30e2\u306e\u884c\u304d\u5148"},"content":{"rendered":"<div class=\"theContentWrap-ccc\"><p><span style=\"font-size: 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style=\"font-size: 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\/>\n<p><span style=\"font-size: 12pt;\">\u79e9\u5e8f\u3078\u5411\u304b\u3046\u4e00\u3064\u306e\u65b9\u6cd5\u306f\u3001\u4e00\u679a\u306e\u4ed8\u7b8b\u7d19\u3060\u3051\u3092\u5076\u767a\u7684\u306b\u53d6\u308a\u4e0a\u3052\u3066\u3001\u4ed6\u3092\u898b\u3048\u306a\u3044\u3068\u3053\u308d\u306b\u683c\u7d0d\u3057\u3066\u3057\u307e\u3046\u3053\u3068\u3067\u3042\u308b\u3002\u4eca\u65e5\u306e\u3068\u3053\u308d\u3001\u3053\u3046\u3057\u3066\u624b\u5143\u306b\u6b8b\u3063\u305f\u306e\u304c\u300c\u4e8b\u696d\u306e\u76ee\u7684\u3001\u9867\u5ba2\u306e\u5275\u9020\u300d\u3068\u3044\u3046\u30e1\u30e2\u3067\u3042\u308b\u3002\u30d4\u30fc\u30bf\u30fc\u30fb\u30c9\u30e9\u30c3\u30ab\u30fc\u306e\u3042\u307e\u308a\u306b\u3082\u6709\u540d\u306a\u6b21\u306e\u7b87\u6240\u304c\u3001\u3053\u306e\u4ed8\u7b8b\u7d19\u30e1\u30e2\u306e\u767a\u7aef\u306b\u306a\u3063\u3066\u3044\u308b\u3002<\/span><\/p>\n<p style=\"padding-left: 40px;\"><span style=\"font-size: 12pt;\"><span style=\"font-family: 'book antiqua', palatino, serif;\">If we want to know what a business is we have to start with its purpose. And its purpose must lie outside of the business itself. In fact, it must be in society since a business enterprise is an organ of society. There is only one valid definition of business purpose: to create a customer.<\/span> \uff08\u2026\u2026\uff09<br \/>\n<\/span><span style=\"font-size: 12pt;\">\u300c\u4e8b\u696d\u3068\u306f\u4f55\u304b\u3092\u77e5\u308d\u3046\u3068\u3059\u308c\u3070\u3001\u307e\u305a\u4e8b\u696d\u76ee\u7684\u304c\u51fa\u767a\u70b9\u306b\u306a\u308b\u3002\u3057\u304b\u3082\u3001\u4e8b\u696d\u76ee\u7684\u306f\u4e8b\u696d\u305d\u308c\u81ea\u4f53\u306e\u5916\u90e8\u306b\u898b\u51fa\u3055\u306d\u3070\u306a\u3089\u306a\u3044\u3002\u5b9f\u969b\u3001\u4f01\u696d\u306f\u793e\u4f1a\u306e\u4e00\u5668\u5b98\u3067\u3042\u308b\u304b\u3089\u3001\u4e8b\u696d\u76ee\u7684\u306f\u793e\u4f1a\u306b\u3042\u3063\u3066\u3057\u304b\u308b\u3079\u304d\u3060\u3002\u552f\u4e00\u59a5\u5f53\u306a\u4e8b\u696d\u76ee\u7684\u306e\u5b9a\u7fa9\u306f\u9867\u5ba2\u306e\u5275\u9020\u3067\u3042\u308b\u300d\uff08\u62d9\u8a33\uff09<\/span><\/p>\n<p><span style=\"font-size: 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style=\"padding-left: 40px;\"><span style=\"font-size: 12pt;\"><span style=\"font-family: 'book antiqua', palatino, serif;\">Because it is its purpose to create a customer, any business enterprise has two\u2015\u2015and only two\u2015\u2015basic functions: marketing and innovation.<\/span><br \/>\n<\/span><span style=\"font-size: 12pt;\">\u300c\u4e8b\u696d\u306e\u76ee\u7684\u306f\u9867\u5ba2\u306e\u5275\u9020\u3067\u3042\u308b\u304b\u3089\u3001\u3044\u304b\u306a\u308b\u4f01\u696d\u3082\u4e8c\u3064\u306e\u3001\u305f\u3063\u305f\u4e8c\u3064\u306e\u57fa\u672c\u7684\u306a\u6a5f\u80fd\u3092\u6301\u3064\u3053\u3068\u306b\u306a\u308b\u3002\u3059\u306a\u308f\u3061\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u3067\u3042\u308b\u300d\uff08\u62d9\u8a33\uff09<\/span><\/p>\n<p><span style=\"font-size: 12pt;\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u3068\u3044\u3046\u6a5f\u80fd\u306b\u3088\u3063\u3066\u9867\u5ba2\u306e\u5275\u9020\u3078\u3068\u5411\u304b\u3046\u2026\u2026\u3053\u308c\u304c\u4e8b\u696d\u306a\u306e\u3060\u3068\u3044\u3046\u308f\u3051\u3067\u3042\u308b\u3002\u4e00\u70b9\u6ce8\u76ee\u305b\u306d\u3070\u306a\u3089\u306a\u3044\u306e\u306f\u3001\u9867\u5ba2\u306e\u5275\u9020\u306e\u300c\u9867\u5ba2\u300d\u304c\u539f\u6587\u3067\u306f<span style=\"font-family: 'book antiqua', palatino, serif;\">&#8220;a customer&#8221;<\/span>\u3068\u300c\u4e00\u9867\u5ba2\u300d\u306b\u306a\u3063\u3066\u3044\u308b\u70b9\u3067\u3042\u308b\u3002\u6c7a\u3057\u3066\u96c6\u5408\u540d\u8a5e\u3067\u306f\u306a\u3044\u3002\u30c9\u30e9\u30c3\u30ab\u30fc\u306b\u4e0e\u3059\u308b\u304b\u305d\u3046\u3067\u306a\u3044\u304b\u306e\u524d\u306b\u3001\u304d\u3061\u3093\u3068\u89e3\u91c8\u3060\u3051\u306f\u3057\u3066\u304a\u304d\u305f\u3044\u3082\u306e\u3060\u3002\u3053\u306e\u5148\u3044\u304f\u3089\u66f8\u3044\u3066\u3082\u4e00\u6669\u3067\u7b54\u3048\u304c\u51fa\u308b\u308f\u3051\u3067\u3082\u306a\u3044\u306e\u3067\u3053\u3053\u3067\u30d4\u30ea\u30aa\u30c9\u3002\u7d9a\u304d\u306f\u3044\u305a\u308c\u53d6\u308a\u4e0a\u3052\u308b\u304c\u3001\u30d3\u30b8\u30cd\u30b9\u30de\u30f3\u306a\u3089\u6687\u306a\u6298\u308a\u306b\u4e00\u8003\u3059\u308b\u4fa1\u5024\u304c\u3042\u308b\u3068\u601d\u3046\u3002<\/span><\/p>\n<hr \/>\n<p><span style=\"font-size: 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